Monthly Programs

AFP-WNC hosts a LUNCHEON PROGRAM on the third Wednesday of each month, featuring a guest speaker and providing opportunities for professional growth, networking, and peer recognition. (Dates and times vary in July for the Philanthropy Institute educational conference and November for National Philanthropy Day awards luncheon.) CFRE professionals can receive continuing education credits for the luncheon programs. Please scroll down to the “Luncheon Program Topic” to learn more about the latest monthly program and to register for the luncheon.

AFP-WNC also hosts a WAKE-UP WORKSHOP on nearly every first Thursday of each month. These Association of Fundraising Professionals webinars with a facilitated discussion cost only $10. They start at 8:30 a.m. and end around 10:00 a.m. at Lenoir-Rhyne University (36 Montford Avenue, Asheville, NC, in Room 316.  Note: same building as the Asheville Area Chamber of Commerce).  CFRE credits are also available for these workshops. Please scroll down to “Wake-Up Workshop” to learn more about the upcoming month’s webinar and to register.

If you miss a luncheon program, AFP WNC has a member-only benefit available at no charge. The full content of our luncheon programs can be viewed online via YouTube. To sign up, simply send an email to Mark Goldstein, CFRE, at with “Sign Me Up” in the subject line. And when it’s ready, you’ll be sent a link to a video of the latest luncheon program. You can also specify that you wish to be notified whenever a new month’s program is available online. See the topics of our past monthly meetings by scrolling down the right-hand column on this web page to “Past Luncheon Meeting Topics.” (Not a member? Did you know that you can join AFP for as little as $75 a year?)

Luncheon Program

11:45 a.m. to 1:30 p.m.

Luncheon Program

RSVP / More Info

Wednesday, January 18, 2017

Relevance Rules!

Learn to Craft Powerful Messages That Move People to Act Now

Your organization’s messages determine if you are heard and if people respond. They’re the most practical, available, and effective tool you have to motivate the actions you need. But which messages best engage your prospects and supporters? And what do you say to get them to give, volunteer, or register?

There is a clear path to messages that motivate: relevant messages. Nancy Schwartz will lead you through a series of doable, proven steps to get there, so you can engage the right people in the right ways to meet your fundraising and marketing goals. In this luncheon program you’ll learn how to:

  • escape from the muddy messages that weaken your relationships (and marketing impact);
  • approach message development as a system used across channels, audiences, and programs—rather than a series of one-offs; and
  • deliver your messages in the way that generates the greatest results.

Nancy E. Schwartz, marketing problem solver, helps nonprofit organizations hone messages and campaigns to build loyal relationships with supporters and spur them to donate, volunteer, and participate. Known for connecting strategy with refreshingly practical application, Nancy is a renowned speaker and trainer, an engaging and motivating coach and consultant, and publisher of the popular blog and e-newsletter, Getting Attention. In any medium, her deep experience, insights, and passion guide clients and other practitioners up and over their most daunting fundraising and marketing challenges. Nancy volunteers at the Interfaith Food Bank of the Oranges and with her local garden club, and is a past board member of NTEN. She enjoys gardening, cooking and eating, photography, hiking, and all kinds of exploration with her husband Sean and daughter Charlotte.

BOGO for AFP-WNC Members

Do you know a nonprofit or development professional who might be interested in becoming an AFP-WNC member? Current members can bring one complimentary guest to this January Luncheon Program. To do so, please select the “AFP Member with Guest” option and use the “Click to add guest” button on the next screen while registering online. (Become an AFP-WNC Member today.)

Location: Top of the Plaza, The Renaissance Asheville Hotel, 31 Woodfin Street, Asheville, NC

Program Prices: Before December 13: Members $16, Non-Members $20; after December 12: Members $20, Non-Members $25. One guest of a current AFP-WNC member $0.

Registration Deadline: Because this is a sit-down luncheon, it is very difficult to accommodate walk-ins, so please register by January 17.

 Register now!


Wake-Up Workshop

Date: First Thursday of each month (excluding January, July and November)
Time: 8:30 to 10:00 a.m.
Location: Center for Graduate Studies of Asheville, Lenoir-Rhyne University, 36 Montford Ave., Asheville, Room 316
Price: $10, includes handouts, CFRE credits, and a facilitated discussion


Stay tuned for upcoming information about the next Wake-Up Workshop.

Networking: 11:45 a.m.
12:00 noon

Each seat at regular prices: $16 member / $20 non-member

Each seat at late prices/no RSVP: $20 member / $25 non-member

You must RSVP by 5:00 p.m. the previous Thursday to receive the regular pricing. If you RSVP and do not attend, you will be invoiced. Because this is a sit-down luncheon, you must register no later than the day before the program. Space is limited.

As a reminder, if you have an event or a training opportunity to announce, please bring your flyers for the luncheon tables. 

Please use our online system to register by clicking the button at the top of this page. If you have any difficulties, you may e-mail Sharon Owen at with the following information:

  • Number of member/nonmember RSVPs;
  • Names of attendees; and
  • Meeting you will attend (March, April, etc.).


Regular Luncheon Program Location Directions


Inclement Weather Policy

AFP-WNC operates on the Asheville City Schools schedule. If school is in, we will meet as normal. If school is canceled, our programs will also be canceled. Wake-Up Webinars will also be cancelled when Asheville City Schools are delayed.


Past Luncheon Program Topics:

December 21, 2016: Public Relations and Fundraising—Strange Bedfellows

October 19, 2016: The Surge in Donor-Advised Funds … and How to Attract More

September 21, 2016: Fundraising for Introverts (please click here for Sandy Rees’s PowerPoint for this program)

August 17, 2016: Discovering Your Philanthropic Passion

June 15, 2016: Asheville’s Renaissance and Beyond

May 18, 2016: Sharing Impact in Ways That Generate Income and Interest

April 20, 2016: Increasing Your ROI: The 3-Part Ask

March 16, 2016: The Best Return on Your Investment of Time

February 17, 2016: Giving More Than Money

December 16, 2015: The First 90 Days: What to Do After You Find the Bathroom

October 21, 2015: Innovation As a Process

September 16, 2015: Dealing with Religion and Politics in Major Gift Work

August 19, 2015: Philanthropy Trends as Seen at AFP International Conference

June 17, 2015: Stop the Busy Cycle

April 15, 2015: Strategic Stewardship

March 18, 2015: Donor Money Ball – The Art and Science of Pipeline Management

January 21, 2015: Tips for the New Year: Put Your Development Plan to Work

Program and Event Notices

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If you are a member with contact changes, please be sure to e-mail our Membership VP at to make those updates.

Visit Focus on Philanthropy for More AFP-WNC News