Monthly Programs

AFP-WNC hosts a LUNCHEON PROGRAM on the third Wednesday of each month, featuring a guest speaker and providing opportunities for professional growth, networking, and peer recognition. (Dates and times vary in July for the Philanthropy Institute educational conference and November for National Philanthropy Day awards luncheon.) CFRE professionals can receive continuing education credits for the luncheon programs. Please scroll down to the “Luncheon Program Topic” to learn more about the latest monthly program and to register for the luncheon.

AFP-WNC also hosts a WAKE-UP WORKSHOP on nearly every first Thursday of each month. These Association of Fundraising Professionals webinars with a facilitated discussion cost only $10. They start at 8:30 a.m. and end around 10:00 a.m. at Lenoir-Rhyne University (36 Montford Avenue, Asheville, NC, in Room 314.  Note: same building as the Asheville Area Chamber of Commerce).  CFRE credits are also available for these workshops. Please scroll down to “Wake-Up Workshop” to learn more about the upcoming month’s webinar and to register.

If you miss a luncheon program, AFP WNC has a member-only benefit available at no charge. The full content of our luncheon programs can be viewed online via YouTube. To sign up, simply send an email to Mark Goldstein, CFRE, at with “Sign Me Up” in the subject line. And when it’s ready, you’ll be sent a link to a video of the latest luncheon program. You can also specify that you wish to be notified whenever a new month’s program is available online. See the topics of our past monthly meetings by scrolling down the right-hand column on this web page to “Past Luncheon Meeting Topics.” (Not a member? Did you know that you can join AFP for as little as $75 a year?)

Luncheon Program

11:45 a.m. to 1:30 p.m.

Luncheon Program

RSVP / More Info

Wednesday, March 15, 2017

Ethics – Stump the Experts

What is your ethics knowledge? Have you read the AFP Code of Ethical Standards and A Donor Bill of Rights lately? Did you know that there is an AFP Ethics Assessment Inventory, developed several years ago which assesses your personal ethical performance, but also that of your organization, compared to your AFP peers?

During the luncheon, we will spend some time reviewing the assessment tool and give you a chance to rate yourself in a confidential manner. Then we are going to have some fun! A panel of seasoned professionals will answer your ethics questions. Come prepared with particularly sticky situations you have found yourself in, and ask the panel to weigh in.

Read the AFP Code of Ethics Online

Location: Top of the Plaza, The Renaissance Asheville Hotel, 31 Woodfin Street, Asheville, NC
Program Prices: Before March 10: Members $16, Non-Members $20;
after March 9: Members $20, Non-Members $25.
Registration Deadline: Because this is a sit-down luncheon, it is very difficult to accommodate walk-ins, so please register by March 14.

 Register now!


Wake-Up Workshop

Date: First Thursday of each month (excluding January, July and November)
Time: 8:30 to 10:00 a.m.
Location: Center for Graduate Studies of Asheville, Lenoir-Rhyne University, 36 Montford Ave., Asheville, Room 316
Price: $10, includes handouts, CFRE credits, and a facilitated discussion


Thursday, March 2, 2017

Practical Advice to Amp Up Your Mid-Level Program

If you’re not investing in mid-level giving, you should be. Whether you’re just starting out or looking to up your game, this webinar will be chock full of action steps you can take to cultivate and steward mid-level donors. Join Sea Change Strategies principal Mark Rovner, Planned Parenthood Federation of America’s Lori Hutson and Andrea O’Brien of the Wilderness Society for this lively and idea packed session. At the conclusion of this session, participants will have learned:

  • Common reasons why mid-level programs stagnate or founder
  • Cost-effective tactics for building trust and loyalty among middle donors
  • How to combine the best of major giving and direct marketing to create a unique and effective program

Mark Rovner is founder and principal at Sea Change Strategies, a research and fundraising practice serving charities and non-profits. Over the past ten years, he has led fundraising, integrated communications and marketing efforts on behalf of a host of organizations, including World Wildlife Fund, Amnesty International, Southern Poverty Law Center, the ACLU, the Christopher Reeve Foundation and the National Audubon Society. Marks’ short essay, “Timeless” appears in a 2009 Seth Godin e-book compilation of thought leaders in public communications.

Lori Hutson has been with the Planned Parenthood team for 14 years and is currently at the national office in New York and manages the mid-level program in the role as the Associate Director of the President’s Circle. During her ten-year tenure with PPAZ, Lori operated the direct marketing program and managed the information management systems. Currently, the mid-level national program has experienced significant increases in the number of donors and revenue. Lori is responsible for developing and implementing program strategies that will engage this sustaining base of supporters and build a strong pipeline for the major gifts program, a vital component to growing the PPFA fundraising program.

Andrea O’Brien began her career with the Atlanta based consulting firm Coxe Curry & Associates, working with clients like the Atlanta Ballet, Olmstead Linear Park Alliance and the Woodruff Arts Center. She has also worked with Safe Horizon and the ASPCA. A fundraising professional with over a decade of experience in membership, mid-level, and major giving, Andrea joined The Wilderness Society in 2015 as Director of Advocates for Wilderness. In this role, she oversees the strategy and implementation of the mid-level giving program and works closely with both the membership and major gift teams.

AFP-WNC Facilitator: Holly Demuth

Register Now!


Why AFP?

Date: Thursday, March 9
Time: 5:30 to 7:00 p.m.
Location: 1860 Hebron Road, Hendersonville, NC 28739
Price: No Cost Admission


Thursday, March 9, 2017

Networking Social Event

Please be our guest for a casual networking event on Thursday, March 9 at Hendersonville Country Club. If you are a member of AFP, but have not come to monthly meetings regularly, please stop by for a drink and conversation. If you have THOUGHT about joining AFP, but aren’t sure, please stop by for a nibble and have a conversation. If you are an active member of AFP, please come and tell everyone why this is important to you professionally and personally. We are looking for ways to better serve our membership and look forward to hearing from you.

Register online or on facebook.

Networking: 11:45 a.m.
12:00 noon

Each seat at regular prices: $16 member / $20 non-member

Each seat at late prices/no RSVP: $20 member / $25 non-member

You must RSVP by 5:00 p.m. the previous Thursday to receive the regular pricing. If you RSVP and do not attend, you will be invoiced. Because this is a sit-down luncheon, you must register no later than the day before the program. Space is limited.

As a reminder, if you have an event or a training opportunity to announce, please bring your flyers for the luncheon tables. 

Please use our online system to register by clicking the button at the top of this page. If you have any difficulties, you may e-mail Sharon Owen at with the following information:

  • Number of member/nonmember RSVPs;
  • Names of attendees; and
  • Meeting you will attend (March, April, etc.).


Regular Luncheon Program Location Directions


Inclement Weather Policy

AFP-WNC operates on the Asheville City Schools schedule. If school is in, we will meet as normal. If school is canceled, our programs will also be canceled. Wake-Up Webinars will also be cancelled when Asheville City Schools are delayed.


Past Luncheon Program Topics:

January 18, 2017: Relevance Rules! Learn to Craft Powerful Messages That Move People to Act Now

December 21, 2016: Public Relations and Fundraising—Strange Bedfellows

October 19, 2016: The Surge in Donor-Advised Funds … and How to Attract More

September 21, 2016: Fundraising for Introverts (please click here for Sandy Rees’s PowerPoint for this program)

August 17, 2016: Discovering Your Philanthropic Passion

June 15, 2016: Asheville’s Renaissance and Beyond

May 18, 2016: Sharing Impact in Ways That Generate Income and Interest

April 20, 2016: Increasing Your ROI: The 3-Part Ask

March 16, 2016: The Best Return on Your Investment of Time

February 17, 2016: Giving More Than Money

December 16, 2015: The First 90 Days: What to Do After You Find the Bathroom

October 21, 2015: Innovation As a Process

September 16, 2015: Dealing with Religion and Politics in Major Gift Work

August 19, 2015: Philanthropy Trends as Seen at AFP International Conference

June 17, 2015: Stop the Busy Cycle

April 15, 2015: Strategic Stewardship

March 18, 2015: Donor Money Ball – The Art and Science of Pipeline Management

January 21, 2015: Tips for the New Year: Put Your Development Plan to Work

Program and Event Notices

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