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| January 2004 |
| Positions
Available • Register for Upcoming
Events • Advertise in the MountainCryer
• Publication Deadline |
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Managing Legacy Donors
There are good reminder messages for us in
Mal Warwick’s article on legacy giving in his November
issue of “Successful Fundraising Online.” $18
billion (7.5% of charitable giving) is given by bequest
in a good year. Who gives these gifts? Mal says the majority
of planned gift donors “have made multiple gifts to
charity.”
Message: They are people who are on our donor lists. However,
he says, “there is no correlation between either income
or wealth, and the average bequest ($35,000) comes from
the estate of a retired woman who has no living children
or feels they’ve got enough money on their own.”
Message: Many or most good prospects are not large donors,
or even wealthy people. Legacy gifts, he says, “Are
rarely motivated by tax considerations and most come from
non-taxable estates”. And, he notes, “These
donors really do care about being thanked and being informed
about how their gifts have been used.” Message: Legacy
donors are motivated by mission and by how well they have
been treated as donors. Perhaps these reminders will give
us the resolve to focus some effort in 2004 on planning
legacy gifts.
Join the Human Race!
Want an easy and fun way to fundraise
for your organization? Join The Human Race!
The Human Race is a 5K walk, run or roll on March 27th,
2004. Any WNC non-profit organization can join the race.
Organizations receive 75% of the money collected by people
racing in their name, and The Volunteer Center of Asheville
and Buncombe County receives the remaining percentage for
organizing the race and to continue to mobilize volunteers
to make a difference in our community. The Volunteer Center
does all the work of planning and marketing the race. Contact
The Volunteer Center at 828-255-0696 or http://www.volunteerasheville.com
for more information. (Check your local United Way or Volunteer
Center for additional Human Race Events in WNC.)
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President’s
Message
I thank each of you all for what you do every day to make
our world a better, safer, cleaner place in which to work,
live, love and play.
It truly is an honor to serve as President of this fine chapter
and to work with such an incredibly talented and gifted group
of volunteer leaders – on the Board, on the National
Philanthropy Day Committee and on the Summer Workshop –
just to name a few.
In 2004 we will host our first ever Chapter Day of Service
for one organization in our Region. I will ask for nominations
in December and January so we can make the announcement at
our February 2004 meeting. Please think how your organization
could use 80 strong backs, loving hearts and 160 open arms
in order to accomplish something special.
Happy Hanukah, Merry Christmas, Healthy New Year wishes and
may God continue to bless each of us.
Ann Fritchner, ACFRE
President Association
of Fundraising Professionals
Western North Carolina Chapter |
Maybe Times Really Are Tough
Recently, the Chronicle of Philanthropy reported that contributions
to the nation's largest charities fell in 2002 for the first
time in 12 years. Economic uncertainty on the part of donors
and heightened competition for funding among charities were
cited as reasons for the decline. Recent reports commissioned
by the Aspen Institute's Nonprofit Sector Research Fund suggest
that nonprofits providing social services may continue to
struggle financially, even after the predicted economic recovery.
Is there a quick answer to today's funding challenges? Probably
not. Two things spring to my mind. First, that relationship
building is what is most important. In the end, people give
to what they hold most dear and what is front and center in
their minds. Second, that it's a good time for every nonprofit
to take a hard look at mission, market and money — for
every program they offer.
Here's hoping the New Year is a generous one for our nonprofits. |
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Mountain Cryer Archives
July 2004
May
2004
April 2004
March 2004
February 2004
January 2004
November 2003
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