Wake Up Workshops
Monthly Wake-Up Workshops occur on the first Thursday each month at Lenoir-Rhyne University Center for Graduate Studies from 8:30 a.m. to 10:00 a.m.
Program pricing is $10 for Members and $15 for Non-Members and includes handouts, CFRE credits, and a facilitated discussion (a $79 value).
Thursday, September 7
I Wish I’d Thought of That 10 Years Ago: Launching a Successful Legacy Program
Cash-strapped, acquisition costs keep increasing, and drawing a blank on how to engage supporters at a higher level. What is a Fundraiser to do? What if there was a simple and highly engaging way to raise millions from your supporters at a fraction of what you spend in acquisition costs, would you jump at this opportunity? This session will explore how to engage supporters at a much more personal level in order to inspire donors to leave a legacy, raise more funds to realize your mission and effectively change the world. At the end of this session you will leave thinking: “wish I’d started a legacy program 10 years ago!”At the end of this session, participants will know:
- How to convince senior management to invest in establishing a legacy program
- The Fundamentals of a strong legacy program
- How to engage supporters
Ligia Peña, CFRE is the Global Legacy Manager at Greenpeace International since March 2016. For the past 15 years, she has been working with a wide range of organizations ranging from mental health, environmental education, at-risk youths to international NGOs. Working on all aspects of fundraising, communications, and management, her true passion has always been to empower small non-profits to be strong, resilient and sustainable so they may realize their important mission. In recent years, Ligia has been presenting on the topic of planned giving for small shops, ethics in fundraising and social media. She is the author of the ‘Small Shop Fundraising’ chapter in the 2nd volume of Excellence in Fundraising in Canada as well as several articles in various electronic and print publications. Ligia is very active in the Canadian non-profit sector. Until April 2016, she was co-chair of the Board of Directors of Girls Action Foundation. She serves on several committees at AFP International and has served five years on the Quebec Chapter of the AFP. She is a member in good standing of the AFP and the CAGP-ACPDP.
Hickory Wake Up Workshop Thursday, September 21
Thursday, October 5
Metrics Matter: How to Measure and Grow Major Gifts
Measuring, reporting, and analyzing your major gift program is critical for success in raising major gifts. Join us to learn how to measure more than simply dollars raised. While dollars raised is one important factor, it’s certainly not the only one to consider. Do you know your major gift donor retention rate? What about your ask to thank ratio? Do you know how satisfied your donors are with your programs? Do donors trust your leaders? Join us to learn what and how to measure, as well as set how to set appropriate long and short term goals for your major gift program. At the end of this session participants will know how to:
- Identify long and short term metrics for your major gift program
- Set appropriate long and short term goals
- Develop dashboards for reporting to board members
Amy Eisenstein, ACFRE is an author, speaker, trainer and consultant. Her published books include: Major Gift Fundraising for Small Shops, Raising More with Less, and 50 A$ks in 50 Weeks. She is a frequent speaker at national and local conferences as well as at staff and board retreats on a variety of topics. She became an AFP certified Master Trainer in 2009. Amy recently completed her service as the president of the board of the Association of Fundraising Professionals – New Jersey Chapter. She became a Certified Fundraising Executive (CFRE) in 2004 and received her advanced certification, ACFRE, in 2013. Check out her blog and video posts at www.amyeisenstein.com for free fundraising tips and best practices.
Thursday, November 2
What Does Your Employer Want? Aligning the Boss’s Expectations with the Realities of Fundraising
The hot topic for the last few years has been a “culture of philanthropy”and how organizations must have a culture of philanthropy to be sustainable but most don’t have it. Rather than reaching for the stars, how about we start with expectations. CEOs, Executive Directors, Boards of Directors, all have ideas of what the Development Department and/or fundraiser is supposed to be doing. Do you know what they want? Is it even realistic? Does change need to happen? Join us for a look at what some top leaders had to say and learn how it impacts you, your career and your organization. The session will end with a discussion on how to educate employers on the role fundraising should play in their organization, how to manage expectations, and how to communicate to employers what it is that fundraisers need to carry out their jobs effectively. At the end of the session participants will:
- Understand what nonprofit leaders and decision-makers think about the fundraising profession and the role of development departments in their organizations.
- Learning the key skills and attributes decision-makers are looking for when making hiring decisions and what they want fundraisers to accomplish once they are hired.
- Discovering what nonprofit CEOs think about fundraiser turnover and what they are doing to address it in their organizations.
- Learning how to educate nonprofit employers so that their expectations align with the realities of the fundraising profession.
- Learning how to market fundraising within the organization
Nancy Racette, founding partner and Chief Operating Officer of Development Resources, inc.(DRi), is an accomplished fundraiser and consultant who has successfully partnered with a wide variety of non-profit organizations throughout her career. Her extensive knowledge of non-profit management, fundraising and communications, coupled with her experience working in several esteemed organizations has prepared her to guide other non-profits in developing and implementing fundraising strategies, and in executive-level recruitment. For over ten years, Nancy has provided strategic development counsel to more than 350 organizations including AARP, American Jewish World Service, Brookings Institution, Cleveland Clinic, Duke Ellington School of the Arts, Habitat for Humanity International, Ocean Conservancy, Reading is Fundamental and WETA. She currently leads DRI’s Executive Search practice where she has successfully placed 150 professionals in executive-level positions. While specializing in fundraising-specific and CEO/Executive Director level positions, DRI has also successfully placed candidates in communications, finance, public policy and operations positions.
Thursday, December 7
Why Today’s Tactic Won’t Work with Tomorrow’s Donors
In this session, we’ll drill into charitable data such as the Giving USA numbers and other recent research to better understand the trends effecting donors and fundraisers. And we’ll see how those trends will demand new tactics if fundraisers are to connect with donors in the future and secure funding to propel their organization’s mission. At the end of this session, participants will:
- Better understand the factors that shape giving: demographic, economic, and socio-political.
- Learn how to adapt fundraising practices as donors’ behavior changes.
- Participate in the movement that is attempting to elevate charitable giving above 2.1% of GDP.
Laura MacDonald is president of Benefactor Group and a Certified Fundraising Executive (CFRE) with more than 25 years experience in nonprofit leadership, fundraising and philanthropy. In 1999 she established a consulting firm to serve the needs of those who serve the common good: nonprofit institutions, donors and civic leaders. She is a frequent speaker at local, regional and national conferences. She chairs the editorial review board for Giving USA: The Annual Report on Philanthropy, the seminal publication reporting on the sources and uses of charitable giving in the United States. She is a member of the Association for Fundraising Professionals and was named the Central Ohio Chapter’s “Fundraising Professional of the Year” in 2007.