Finding Balance in Your Messaging
afpwnc.org2025-09-28T10:19:21-04:00Aha! Moments and Messaging In September, I presented about resilience and recovery after Helene at the Association of Zoos & Aquarium’s international conference in Tampa, Florida. Conferences are a treasure-trove of great ideas, like-minded people, and new perspectives. I had so many aha! moments about fundraising, membership, marketing, conservation, and climate change. One of my aha! moments was during a session I attended about toxic positivity and climate change messaging. Here’s the history: 1960s–70s “doom and gloom” era This was the early Earth Day generation. The messaging emphasized catastrophic outcomes like pollution poisoning communities, population growth overwhelming resources, species extinctions, and [...]
