September Professional Development | The Fundraiser’s Guide to Smart Segmentation
The recording of this presentation is available HERE.
In 2021 your organization is a data company. In this presentation we will explore the internal as well as external data insights available to you, which will increase the effectiveness of how you segment your constituents when communicating with them. Creating discrete populations for targeted communications increases response and strengthens relationships.
About Ryan Carpenter
Prior to joining Pursuant Ryan spent time both on the agency side at THD, within a nonprofit at Year Up and offering nonprofit software solutions with Causemo. He has experience and interest in developing innovative strategies that efficiently identify, cultivate and solicit donors and prospects through effective engagement tactics. He has a keen ability to synthesize large data sets and identify the underlying trends and points of importance. Ryan has a proven track record in creating successful cross-channel donor engagement strategies that will deepen donor relationships with organizations and upgrade those with the most capacity and inclination to give. Ryan has always felt most fulfilled working to help causes he cares about exceed their goals to accomplish their missions. Early on he realized that he could help nonprofits by doing something he loved, and they often lacked: Digging into their data and to help them become more efficient and maximize their fundraising potential.
