December Professional Development | Brandfluence: Purpose Meets Influence for a Sustainable Growth
In the heart of every successful organization lies a compelling brand that resonates with its audience and stakeholders. This session that delves into the symbiotic relationship between strong branding and sustainable revenue streams.
Join us as we explore the dynamics of how effective branding can significantly influence giving behavior and long-term patronage. This session will uncover the strategies that the most successful organizations use to align their purpose with their brand message, creating a powerful narrative that captivates and motivates their community.
Key Takeaways:
- Understanding Brand Value: Learn how your brand’s perceived value can directly impact fundraising efforts and revenue generation.
- Purpose-Driven Branding: Discover how to authentically integrate your mission into every aspect of your branding to build trust and loyalty.
- Engagement that Converts: Unpack best practices in brand storytelling that engage supporters and translate into revenue.
- Data-Driven Decisions: See real-world examples of how data informs branding decisions and drives sustainable funding.
- Innovative Brand Strategies and Learnings: Get insights into innovative branding techniques that can diversify and stabilize your income sources
- Learn how to apply some of your favorite corporate brand’s practices at your institution.
Catered lunch will be included with your registration fee. Vegetarian and Gluten Free options will be available.
Full participation in this program is applicable for 1.25 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
Presented by Taylor Shanklin, CEO and Founder, Barlele. Taylor is a TEDx speaker, podcast host + producer, and marketing innovator in the social impact sector. She has helped hundreds of organizations tell their story and clarify their messaging in digital channels. Taylor is the Founder and CEO of Barlele and also Creative Shizzle, where she helps growing companies and nonprofits build memorable brands through strategy and design services and products.
