October Professional Development | How You Can Put More ‘Zing’ Into Your Recurring Donor Program
In challenging times, monthly donors are true lifesavers. They keep the lights on. They keep your mission going, no matter what happens in the world.
Erica Waasdorp (who wrote two books and lots of resources on monthly giving) will show you how to do exactly that.
After this session, you’ll have the magic combination of tiny stories to share and tools to apply to bring in new monthly donors and how to steward the ones you already have. You’ll learn lots of great practical examples and case studies you can apply in your organization right away. You do not want to miss this!
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Attendees will be able to create small stories for monthly giving.
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Attendees will know the value of monthly donors and how they’ll support your mission in the long run.
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Attendees will come away with practical approaches on asking for monthly gifts they can implement right away.
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Attendees will understand the combination of focus, commitment, systems and storytelling to grow your program to the next level.
As an expert in the subject matter, a seasoned presenter, and AFP Master Trainer, Erica ensures that the audience not only learns but is fully engaged throughout the interactive session. There will be time for questions throughout and at the end.
If you’re looking to begin or further develop your monthly donor program, this session is for you.
Catered lunch will be available to add to your registration fee. Vegetarian and Gluten Free options will be available.
Full participation in this program is applicable for 1.25 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.
Presented by Erica Waasdorp, President, A Direct Solution. Erica is President of A Direct Solution, located on Cape Cod, Massachusetts. Erica lives and breathes direct response and fundraising and can be considered a Philanthropyholic. She works with non-profit clients all over the country as well as internationally, helping them with their appeals and monthly giving. She is also the former US Ambassador for the International Fundraising Congress (IFC). Erica Waasdorp published two books on monthly giving. Her first Monthly Giving. The Sleeping Giant, published in 2012 and Monthly Giving Made Easy, a How-To Guide, published in May of 2021. She created the Monthly Donor Road Map and several e-books to include the Monthly Donor Retention Play Book and many other resources. Erica is an AFP Master Trainer, and she regularly blogs and presents in person or virtually on appeals, direct mail, and monthly giving. Erica and her husband have one cat, two boys and three grandkids who live in Forest City, NC.
